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LAB: University of Brighton Psychology Lab

Uses include form, website, product and game testing. All inputs are integrated with Noldus Observer XT software to enable analysis and easy extraction of meaningful insights.

The User Experience Lab sits within the Psychology Lab at the University of Brighton. It is a facility created to measure and analyse human emotions and behaviour, using a wide range of technology including computers, smartphones, tablets and games consoles.

Many user experience labs offer computer based and head-worn eye tracking services, however what makes the lab unique is that it also offers a wide range of biometric (psychophysiology) measurement, facilitating insights into how people are emotionally affected by tasks they are asked to do. The benefits of this type of analysis include an enhanced user experience, streamlined design and development process and improvements in efficiency and profitability.

Data can be combined to generate insights into the physical and affective user experience.