We remain open for business and committed to working with you during the COVID-19 pandemic. Please keep an eye on the DRIVA platform and your emails for new support mechanisms. Any enquiries please contact DRIVA Helpdesk at .
14:00—15:30 BST
Thu 2 Jul 2020

Lobbying with data - how can data help businesses influence policy?

The response to this global pandemic is driven by data. But how do we innovate and what are we learning?

Politicians, we are now told, simply 'follow the science'. But with ever-increasing reams of data and useful insights, are businesses presenting the evidence they have to the people that make critical decision on economics, society, culture and law?

Some businesses might not realise the value of the data they have generated. Policy-makers might be stuck using out-of-date insights when making future forecasts. We want to explore what a more positive, joined-up data flow looks like.

The questions we'll be asking are:

  • Do policy-makers know how to use business data for long-term planning?
  • How do policy makers use data to make decisions – examples of a policy change or project that has come about directly as a result of decision makers being presented with specific data?
  • What tools help entrepreneurs to get their data understood by the 'right people'?
  • How can businesses work together to gather and aggregate data to influence policy – what sort of data might be helpful for different types of businesses?

Join the University of Brighton, always possible and special guests for an informal debate on the value of data for organisations in a global emergency.


Dr Peter Bleackley

Peter Bleackley gained his PhD in Astrophysics before working at the BBC Research and Development for ten years, where he developed an interest in Artificial Intelligence. Since then, he has worked as a data scientist and algorithm developer for a number of startups and as a freelance contributor to open source data science projects, including the Gensim topic modelling library. He is a regular speaker at the PyData London meetup.

Bonamy Waddell

Bonamy is an expert in data and marketing. She spent 20 years working for international organisations including BMG Music Publishing, L’Oréal and global PR agency Hill+Knowlton Strategies, where she was Senior Vice President, Global Business Development.

Since 2017, Bonamy has worked as an independent research, data and insights consultant, supporting clients who want to understand their data better – delivering impartial insight to enable evidence-based decision making.

Recent clients include WISE, British Pharmacological Society, Greater Brighton MET College, Brighton Chamber and PTSD Resolution.

Don't worry if you missed this, you can watch the recording of the webinar here.