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15:00—17:00 BST
Mon 15 Apr 2019

Data-driven Innovation

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Data-driven Innovation

How to play games and drive behaviours with data.

More global data is created in 2 hours in 2019, than in the 5,000 years prior to 2013.

So, now we've got it - what do we do with it?

The DRIVA arts DRIVA project is unlocking sets of unique, real-time big data and helping tech innovators to build from it and arts practitioners to create experiences from it.

In this free event, entrepreneur and international gamification expert Pete Jenkins will help you explore the way we can play with data, and the way that smart uses of data can drive behaviour, learning and innovation. Pete works with corporations and governments all over the world to think deeply about how game design and concepts, turning binary data into a resource, can increase engagement and motivation at scale.

Also hear from University of Brighton experts and other project partners about how DRIVA arts DRIVA can help you open up new opportunities.


Pete Jenkins - CEO, Gamification+ / Chair, Gamification Europe

Pete Jenkins is an international speaker, adviser and trainer in gamification, taking the number one spot on the “Gamification Gurus Power 100” in February 2016.

Pete founded his company Gamification+ in 2000, and has since advised and trained companies of all sizes, both in the UK and internationally, on the use of gamification. Gamification+ won the Board of Trade Award from the Department of International Trade in January 2019.

Pete is in his 11th year as Entrepreneur in Residence at the University of Brighton and is a guest lecturer on gamification at King’s College London and ESCP Europe. He is Chair of Gamification Europe, an annual conference for gamification practitioners as well as being Practice Director (Gamification) at Intelestream Inc. a Chicago based Customer Relationship Management (CRM) product development and consulting firm which recently launched Splash, a gamified onboarding and goal setting app for SugarCRM.